Introducing BlackGentry. The Black-Owned Dating App that is Redefining the Online Dating Experience for Black Singles.

Originally published on Lifestyle - Trend Magazine

Launched in May 2020, BlackGentry dating app, is a growing community of ambitious and intentional Black singles.

ATLANTA, GEORGIA, UNITED STATES, June 27, 2022 / — BlackGentry, one of the fastest growing dating apps made for Black singles, is now redefining the dating app experience. In an age where many dating apps have become hookup apps, BlackGentry has made it a mission to help spread Black love by building a community where ambitious and intentional Black singles can meet each other.

ZeelTech LLC, a Black-owned tech start up, launched BlackGentry in May 2020 and immediately set its focus on creating a platform for Black singles to form authentic connections. The company started in Atlanta, known as the “Black Mecca” for its high population of young Black professionals, is determined to provide hope to millions of Black professional singles who find it hard to meet other Black professionals in their area. BlackGentry’s website states: “Atlanta was the perfect city for us to launch the app because the city has millions of Black professionals and also has a large single population. Historically, many professional singles have complained about the difficulties of dating in Atlanta and how there is no focus on building relationships, marriages or even authentic connections. We had the perfect landscape right here in Atlanta for us to make an app that can truly solve a problem and make a real impact. Our mission is to solve that problem, not just in Atlanta but in every city.”

Even with the COVID pandemic keeping more singles indoors, BlackGentry has quickly grown and has gotten hundreds of thousands of downloads in just two years since its launch. Its focus on providing a platform where singles can form meaningful relationships has set it apart from competitors. Features such as manually verifying profiles to prevent the “catfishes”, scammers and fake profiles helps to keep the app cleaner and safer for its users. New users are required to submit a selfie photo and be approved before they are visible to other users. Once approved, users are required to complete 75% of their profiles before being able to communicate with others. Many singles frequently request apps to have verifications and competed profiles, and BlackGentry has decided to step up and focus on quality over quantity. Profiles that do not align with the company’s mission are deleted or banned.

How does BlackGentry attract quality singles? The app markets to Black singles who are professionals or entrepreneurs and who also desire authentic connections. By specifically targeting their ads to this audience, the company has been able to reach and speak to people who have experienced the problems it is solving. BlackGentry’s website states: “We believe what makes us different is our desire to create and maintain a classy and safe environment where Black love is celebrated. Many dating apps do not specifically market to Black professionals. They have limited understanding of the needs of the Black community and the difficulties they face. We have made it our mission to speak to these singles and connect with them.”

ZeelTech has also made it a mission to brand BlackGentry as a premium app designed for relationships. It has launched several marketing campaigns including “Spread Black Love”, “Stop Dating Bums” and “Finally, A Dating App with Standards”. These campaigns have connected well with many users who have longed for a classy Black dating app. BlackGentry’s continued growth has shown that it is an app that can achieve its goal to redefine the dating app experienced for Black singles. The app shows a representation of when Black excellence meets Black love and celebrates the power of Black connections.

For more about BlackGentry’s mission to connect professional Black singles visit




Contact: [email protected]


: BlackGentry

Alexia Channer
ZeelTech LLC
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Introducing BlackGentry Dating App

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Discovery Senior Living’s FlexChoiceSM Program Wins 2022 Argentum Best of the Best Award

The innovative pricing model allows resident seniors to select from a flexible menu of à la carte dining and lifestyle experiences each month, only paying for the options and services they choose to utilize.

BONITA SPRINGS, Fla. – August 16, 2022 – (

Discovery Senior Living (“Discovery”) has received a 2022 Argentum Best of the Best Award for its FlexChoiceSM program, the company announced. Held annually by seniors housing industry association Argentum, the Best of the Best Awards recognize innovative new programs and services that are working to improve the future of senior living. 

Discovery’s FlexChoiceSM program debuted in October 2021 and was launched at select communities. The program’s provisions enable resident seniors to eliminate “bundled” or pre-packaged meal and service plans, instead choosing from dozens of available dining and lifestyle service options and paying only for those they opt to enjoy each month. 

Lifestyle customization programs like FlexChoiceSM are a focal point of Discovery’s resident-focused operating model—called Experiential LivingSM—which aims to empower more customized lifestyle experiences that will better satisfy the next generation of active seniors. 

Lifestyle personalization is the foundation upon which the future of our industry is now being built,” said Gottfried Ernst, Vice President of Operations for Discovery Senior Living. “But beyond just optimizing the resident experience, FlexChoiceSM and the latest technologies can help reveal resident preference and usage patterns, promote more operational efficiency, refine purchasing and reduce the number of wasted goods and services. That makes this a true, two-way innovation with the power to change senior living for the better.”  

James Balda, Argentum President and Chief Executive Officer said, “Congratulations to our 2022 Best of the Best Award Winners. Argentum members work daily to provide the level-best care and services for residents and these six communities are doing that and more with these ground-breaking new ideas on taking their caregiving efforts to the next level.” 

FlexChoiceSM is currently being rolled out at additional Discovery communities throughout 2022. Discovery Senior Living currently owns and operates a portfolio of 111 communities in 19 states.

About Discovery Senior Living

Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 15,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers.

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Discovery Senior Living’s FlexChoiceSM Program Wins 2022 Argentum Best of the Best Award

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This news story originally appeared at Lifestyle - Trend Magazine on 6 July 2022

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